Case Study: How Tharagai Boutique’s YouTube Reach Skyrocketed with Customized Strategies
- Jacquelin
- May 16
- 2 min read

Tharagai Boutique, a beloved homegrown brand known for its artisan sarees and curated ethnic wear, was struggling to gain traction on YouTube. Despite consistently uploading videos showcasing their products, their average video views were stuck between 200 to 500 views. Engagement was low, and their subscriber base had hit a plateau. That’s when Tharagai Boutique partnered with Crossworks Studio to turn things around.
Strategical Take
At Crossworks Studio we studied the page, researched industry trends, and crafted a customized YouTube growth strategy tailored specifically for Tharagai Boutique’s brand audience.
Here’s what we did:
✅ Content Refresh We identified gaps and opportunities and helped refine their videos to align with search trends and audience interest.
✅ Optimization We optimized every upload with targeted keywords, compelling descriptions, and high-performing tags to boost discoverability.
✅ Design Makeover First impressions matter! We designed casual yet eye-catching videos and brand-centric thumbnails that stood out in the social feed.
✅ Community Engagement Strategy We encouraged consistent calls-to-action, creating purposeful engagement.
✅ Publishing Schedule & Analytics We set up a consistent posting calendar and tracked analytics weekly, adjusting strategy based on performance insights.
The Results

🚀 Views Jumped
A 3x to 5x increase in organic reach — without paid ads.
🎯 Followers Grew Steadily
An organic increase, driven purely by content optimization and engagement.
📈 Improved Engagement
Creating a snowball effect that further boosted organic visibility.
Takeaway
This success wasn’t about throwing money at ads — it was about smart strategy, creativity, and consistency.
Tharagai Boutique’s YouTube channel went from being an underperforming platform to a vibrant marketing asset that now attracts new customers, showcases the brand’s craftsmanship, and builds brand loyalty.

Ready to Grow Your Brand’s Digital Reach?
If you want to turn your underperforming social channels into growth machines, Crossworks Studio is ready to help. Let’s craft a strategy tailored just for you. Get in touch with us today!
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