Interactive installations have never ending creative approaches. But when there are expectations to present a brand in the right perspective, it requires the ideal approach. Virtual and Augmented Reality are two sources of interactive activations that portray the brand experience in a different dimension. But what’s the difference?
In this age, people are already aware of Virtual Reality through the VR Headsets such as the Oculus Rift and the HTC Vive. In fact, as far as the experiential marketing industry is concerned, that’s the limit of it. The headset is included in every VR campaign with the UI developers behind-the-scenes, creating a new world every time based on the campaign.
If Virtual Reality takes you to another world, Augmented Reality does the opposite. It gives reality an upgrade, having you experience the best of both worlds. There is no requirement of a headset. However, it is just a camera and a screen, which shows programmed animation and filters that blend into the environment captured around you.
So where would they come into play? If you think about it, it’s all about physical space. When the customers have room to explore, AR can enhance the space. However, if the customers called to a corner, VR can take them to a more open space while just standing still.
There has been talk of a mix of both – Mixed Reality. The setup is basically simple math. The headset to dive into the fantasy realm and the camera and screen setup to show other viewers what is going on. It’s quite the imaginative view for all parties involved, requiring more space for the installation.
If reality has become too boring, VR and AR are the way to free-spirited exploration. In fact, the next time you come across a public promotional setup with these involved, don’t hesitate to give it a try. It might just blow your mind away.