Get the Magnetic Effects of Interactive Storytelling
We all love stories.
At the smallest indication of opportunity, we greedily consume the stories and share them. From a murder story that gets reported in newspaper to our neighbour’s success gossips, we consume stories day and night.
Human as a species, thrives on stories.
Marketing, too, is an art of narrating stories of a brand, so that the consumer buys your version of reality.
Brand storytelling isn’t a new thing in marketing. Brands of all sizes realize the need to entertain their prospects via the age-old method of storytelling. As Gunelius wrote back in 2013, “the opportunities to tell stories as part of direct and indirect brand marketing initiatives have become a strategic priority.”
Yes, it’s incredibly important.
You may think that your brand story is not so important to tell your customers, but if you don’t have one, you are nothing but a random commodity. This makes you just a replaceable option among your consumers. They won’t have anything valuable to distinguish your business from your competitors.
Now, let’s imagine a situation, where you are randomly searching for an online cooking recipe.
Tell us, what grabs your attention more: a list full of ingredients and a flowchart like process to prepare a dish or the authentic way of making a dish with its history, origin, traditional ingredients and recent developments? While both tell about the same dish, readers prefer the second one, because it has a story!
However, asserting a brand story isn’t just about coming into the limelight. It’s more about creating something that customers would love to buy from.
It’s more about establishing your value and making a space to think beyond the functionality and utility of your services and products. It’s a natural way to create a meaningful bond between you and your customers.
Stories evolve, also the storytelling.
The light speed at which technology is spreading from entertainment to sports, have got stories, some catching up to do too.
Customers tweet, tag or talk about a brand activation in their online lives. It has become imperative for stories to be an all-absorbing part of this reality.
The way companies can tell their stories has transformed. No longer it is purely through advertising or review articles. “Mass customization and flexible manufacturing subsume the concept of mass production and mass advertising”, wrote Professor Roland T. Rust and Richard W. Oliver in an ominously titled paper ‘The Death of Advertising’ (1994).
Today, a brand’s story can be told just as effectively as the series of A Song of Ice and Fire.
If your walls could talk…
Once art and technology collide, even the most ubiquitous and boring parts of our lives can become fun and exciting. We can see such a wonderful conjugal chemistry of art and tech in Interactive Storytelling Wall.
Do you know, a wall is a wonderful place to demonstrate ideas and stories with stunning animation, through projection mapping!
Crossworks Interactive Storytelling wall gives you the opportunity to tell your brand story in a more engaging way. It has an assortment of applications – from displaying the brand’s story to guide consumers through a shopping experience.
Normal walls may not be able to talk, but the interactive walls are more than proficient of presenting ideas and telling stories. Since apps are so popular today, these interactive storytelling walls are like a supersized version of mobile touchscreen. Also, they usually have a few more well-ordered features worked in.
The best thing you can get from interactive storytelling wall is Engagement. The interactive options work in holding attention. All at once, the 3D animations can catch the eye of even the busiest onlooker. Once you’ve got that attention of the viewers, you can lead them through your special messages, even whilst they have all the control of the system. By using amusing materials, you can lift any potentially monotonous message to another level.
The fact that your target audiences can interact with the images on the wall, makes it more important to marketing. As digital signs still do, the projection mapping technology will bring a stronger sense of surprise and curiosity.
Since you can easily include imagery related to your brand in the interactive storytelling wall, it’s also a stronger way to get your message assimilated into buyers’ minds. This association of branding and providing interactive entertainment is guaranteed to help gaining valued customers and retaining old ones.
Your brand story doesn’t have to stand alone as a short one. They can be a part of a longer story arc. So, what are you waiting for? Start experimenting with your brand promotion and marketing!