They are not birds. They’re similar to planes. They are not associated with Superman either. We’re talking about the unmanned, remote-controlled/automated flight systems that have been twisted and turned about in terms of utility.
Drones – the expendable substitutes of modern technology that, as we know it, originated from spy and military purposes to the general means of landscape photography, videography and small-zone package delivery. As flexible as that sounds, the technology comes with restrictions; not just from a usage basis, but also in a controversial sense.
If you have witnessed a drone fly nearby, you would have noticed the loud noise coming from its small rotor blades, along with a strong gush of wind released exactly below it to keep the drone hovering in the air. Not only does this alert people of the drone’s presence, but it also gives the user complete freedom to invade other people’s privacy. This is taken so seriously that remotely flying drones is forbidden in most public and populated areas.
Now, for individual intentions, this technology will receive hate. However, in an incredible setting where the masses want to participate, there is no question of discomfort. Drones can find its ideal purpose in Experiential Marketing.
From delivering gifts from the sky, to booming videography at large-scale events like concerts and exhibitions, drones will bring nothing but joy to the audience. The drones can also be set up with projectors or lighting systems in order to be used for projection mapping, live AR calibration or even turn it into a floating disco ball.
At the end of the day, as experiential marketers, we hope to offer experiences that benefit both brand and consumer. If technology weren’t inanimate, we’d probably consider their need for valued purpose. Drones have done their part in this field and will never cease to amaze us. We see the brighter side, because that’s all that is needed.