The whole team at CrossWorksDGTL has not put its heart and soul into any single project, including our own site, as much we did with Storm Festival. The site, www.stormfestivalindia.com is the best site by CWDGTL till date, without doubt. We know it is not fair, to give so much into one site, but there are a host of factors that made Storm Festival special for us. And the story behind is as interesting as that of any.
Storm Festival was a concept that came out of Sachin's mind. His elder brother, Lavin took the concept into his heart and modded it so much as to create India's first camp-out music festival. The concept was to have a clean, green music festival in the hills. The whole thing was too good to be true. Liquidspace Entertainment, one of India's top event production houses was working on the concept. That is when CWDGTL came in contact with L and S from LSE. The very first meeting with LSE underlined the fact that CWDGTL will be too happy to be associated to Storm, as the wavelengths matched seamlessly. The property was exactly the kind in which we always wanted to work on, and everything was falling into place. Thats when the pressure started.
The whole concept was novel and team LSE; Lavin, Sachin and team, was very clear about what they wanted. Then the onus was on us. We had to manage the whole web presence management. The Website, Social Media Marketing and the works. The whole pressure of creatives was given to our creative brain, Shab Majeed, and he came out smelling of roses. With his trademark innovation and never-say-die attitude he came out with an international quality homepage which was killer in all counts. The wireframe was designed by Visakh and the whole thing was childs play for Shab, once he came into his elements. Only God knows how many images and elements he added into the homepage, most of them visible only after a long inspection. The wacky supers provided by the content team and the homepage was approved by LSE team immediately.
LSE deserves all the credit for their right amount of inputs in the creative side, our creatives were left intact, with very minute changes which was vital. The expectation was too high as CWDGTL has already worked with LSE in 2 assignments, LSE site content and the personal site of Vince The Man, through whom we got in touch with LSE. We could live up to the expectations. Then we launched the Social Media campaign over Twitter and Facebook. The theme for the SMM promotion was unlike any SMM campaign seen in India. The whole theme revolved around 3 basic elements; Novelty, Intrigue and Wacky tone. Even the people in the SMM industry called us up to say they have never seen such a promotion, and within 3 weeks of launch, Storm had over 900 followers in Twitter and over 500 fans in FB; without spending a single penny on any kind inorganic marketing campaign. All thanks to our SMM champ Bulb a.k.a Sunil P Thomas
All the effort, creativity and sleepless nights goes to the next stop now as Storm's official page goes online. We have never put so much research and strategy into any other product. We even visited the festival venue to understand more and did lots of research and stakeholder interviews to understand the whole concept and work accordingly. We thank LSE for being such a wonderful client, or something much more than just clients. Also a huge round of gratitude to the whole team of LSE. We have to also mention the roleplayed by Siddu, Rigin, Shiny and other team memebers on their efforts on the Storm site and SMM campaign. Huge hugs to Vince, the Man, for putting us through LSE. And to Coorg for the wonderful hospitality we experienced at the event. Now go to the site and unleash the awesomeness.
Team CrossWorks
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